The early twentieth century marked a significant change in American life, forcing upon the American people an urbanized, industrialized modernity, which not everyone embraced. The intellectuals of the day devoted their creativity to responding to the rapid changes in their society, producing a body of work now known as "American literary modernism" ("Introduction" 1178). Foremost among the Modernists was the conservative poet T. S. Eliot. His 1918 poem, "The Love Song of J. Alfred Prufrock," makes clear with every line his discontent with what he perceived as the emptiness and meaningless of modern life, especially as compared to the richness and beauty of the past.